Taking a short video on your smartphone is adequate. If possible, use a stand or tripod to avoid camera shake, or you can use the selfie mode.

Position:

Landscape, Head and shoulders please, looking into the camera

Style:

Informal, storytelling

Length:

30 seconds to 1 minute in length

Scene:

• Plenty of natural daylight.
• Try to minimize external noise.
• Plain background if possible.

Ideas for discussion:

• What specific feature did you like most about this product?
• What are three other benefits of this product?
• Would you recommend this product? If so, why?
• What did you find as a result of buying this product?
• What was the obstacle that would have prevented you from buying this product?
• Is there anything you’d like to add?

Please send the completed video to [email protected]