Video testimonial guide

Video testimonial guide

Taking a short video on your smartphone is adequate. If possible, use a stand or tripod to avoid camera shake, or you can use the selfie mode.

Position:

Landscape, Head and shoulders please, looking into the camera

Style:

Informal, storytelling

Length:

30 seconds to 1 minute in length

Scene:

  • Plenty of natural daylight.
  • Try to minimize external noise.
  • Plain background if possible.

Ideas for discussion:

  • What specific feature did you like most about this product?
  • What are three other benefits of this product?
  • Would you recommend this product? If so, why?
  • What did you find as a result of buying this product?
  • What was the obstacle that would have prevented you from buying this product?
  • Is there anything you’d like to add?

Please send the completed video to [email protected]